Own Your Imprint: personal branding and leadership training by Leigh Mitchell
Own Your Imprint is Leigh Mitchell's personal branding and leadership method for ChangeMaker leaders, individuals and teams. It is built on the 4-P Positioning Prism: Promise, Person, POV and Proof.
What Is Own Your Imprint?
Every leader leaves an imprint. So does every team. Own Your Imprint is a method for leading, marketing and building your brand on purpose, as an individual or as an organization.
Clarity comes first. Your team defines what you stand for using the 4-P Positioning Prism: Promise, Person, POV and Proof.
Confidence comes next. Inner Leadership helps each person show up with conviction and speak in their own voice while staying aligned with your organization.
Technology supports both. People Before Prompts gives your team a shared, human-centred approach to AI, so everyone uses the tools with purpose and consistency.
Training and services
- Leadership Training: Build confidence, presence and a voice people trust. For teams, develop leaders at every level who communicate with clarity and lead with the same values.
- Marketing Training: Share your expertise on the right channels with a consistent message. For teams, a shared content system so your organization sounds like one voice across LinkedIn, the web and AI search.
- Brand Building Strategy: Define what you stand for and connect your reputation to your goals, for individuals and teams, using the 4-P Positioning Prism.
- People Before Prompts AI Training: AI training that starts with your people and purpose, practises in plain language, then builds better workflows and prompts with attention to AI bias, safety and data privacy.
- Brand and Career Strategy: One-on-one positioning, executive branding and career transition coaching so you can own your next move with clarity and confidence.
- Marketing, Brand and AI Training for Organizations: Keynotes, workshops and custom training on brand strategy, growth marketing and putting AI to work for your team.
- AI Search Optimization: A visibility check audit of how AI tools and search describe you today, then teaching and setup so AI answer engines can find, quote and refer you. We teach you how to build your AI authority within LinkedIn, Substack and YouTube channels.
About Leigh Mitchell
Meet Leigh Mitchell (She/Her) - Making Tech Human and Leaders Unstoppable
Leigh Mitchell is a Career & Leadership Brand Strategist, entrepreneur, university educator and speaker who helps ChangeMaker Leaders and their teams build brands, strengthen leadership and make technology human, with humans in the loop.
She and her team offer branding, marketing and AI training and consulting matched to your growth plan. First, we name the number you want to move: more leads, more clients, stronger AI compliance or more revenue. Then we pick the tools and build the habits to reach your strategic goals. Measurement matters, and we help you build that foundation.
Leigh is CEO of Women in Biz Network, a community of more than 35,000 women she has built since 2010, and the Women in Biz Job Board. Through her work, she connects women with opportunities to learn, grow, build relationships and advance their careers and businesses.
She teaches and mentors on business, leadership, marketing and AI through York University, the University of Guelph-Humber, YEDI (York Entrepreneurship Development Institute), Lean In Leadership Circles, NovaForge AI, YSpace, RISE Helps and The Prosperity Project.
She also hosts the ChangeMaker Leader Podcast, where she explores the people, ideas and experiences shaping leadership, work and change.
Her work has earned recognition as a Forbes Top 10 Entrepreneur of Impact and a Women of Microsoft Award recipient. Her insights have been featured on CBC News & Radio and in The Globe and Mail and The Wall Street Journal.
Frequently asked questions
What is Own Your Imprint?
Every leader leaves an imprint. So does every team. Your imprint is the mark your leadership leaves on people, teams and results. Own Your Imprint is Leigh Mitchell's method for leading, marketing and building your brand on purpose, as an individual or as an organization. The method rests on the 4-P Positioning Prism: Promise, Person, POV and Proof.
What is the 4-P Positioning Prism?
The 4-P Positioning Prism is the core framework of Own Your Imprint. It helps you define your Promise (what you want to be known for), your Person (who you are here to serve), your POV (the beliefs that shape how you work) and your Proof (the experience that shows what you bring).
Who does Leigh Mitchell work with?
Leigh Mitchell works with ChangeMaker leaders, individuals, teams and organizations who want brands and leadership presence that feel true to who they are.
Does Leigh offer training for teams?
Yes. Leigh offers signature training and custom training for teams and organizations across three pillars: Leadership, Marketing and Brand Building Strategy. Book a consultation to plan training around your goals.
What is People Before Prompts?
People Before Prompts is Leigh Mitchell's AI training method. It starts with your people and your purpose, practises on real work in plain language, then builds better workflows and prompts, covering AI bias, safety and data privacy. AI drafts. Your people revise and decide.
Who is Leigh Mitchell?
Leigh Mitchell is a Career and Leadership Brand Strategist, the creator of Own Your Imprint and the founder and CEO of Women in Biz Network, a community of 35,000+ women she has built since 2010. She teaches at York University's School of Continuing Studies and the University of Guelph-Humber and hosts the ChangeMaker Leader Podcast.