Own Your Imprint: personal branding and leadership training by Leigh Mitchell
Own Your Imprint is Leigh Mitchell's personal branding and leadership method for ChangeMaker leaders, individuals and teams. It is built on the 4-P Positioning Prism: Promise, Person, POV and Proof.
Training and services
- Leadership Training: Build confidence, presence and a voice people trust. For teams, develop leaders at every level who communicate with clarity and lead with the same values.
- Marketing Training: Share your expertise on the right channels with a consistent message. For teams, a shared content system so your organization sounds like one voice across LinkedIn, the web and AI search.
- Brand Building Strategy: Define what you stand for and connect your reputation to your goals, for individuals and teams, using the 4-P Positioning Prism.
- People Before Prompts AI Training: AI training that starts with your people and purpose, practises in plain language, then builds better workflows and prompts with attention to AI bias, safety and data privacy.
- Brand and Career Strategy: One-on-one positioning, executive branding and career transition coaching so you can own your next move with clarity and confidence.
- Marketing, Brand and AI Training for Organizations: Keynotes, workshops and custom training on brand strategy, growth marketing and putting AI to work for your team.
- AEO Content Writing Support and Strategy: A visibility check of how AI tools and search describe you, then teaching and setup so you can write and publish your own LinkedIn, Substack and YouTube content in a way answer engines can find, quote and repeat.
About Leigh Mitchell
Leigh Mitchell and her team make tech human and leaders unstoppable.
We offer branding, marketing and AI training and consulting matched to your growth plan for ChangeMaker leaders and their teams. First, we name the number you want to move: more leads, more clients, stronger AI compliance or more revenue. Then we pick the tools and build the habits to reach your strategic goals. Measurement matters, and we help you build that foundation.
Leigh is the CEO of Women in Biz Network and the Women in Biz Job Board, a community of 35,000+ women built since 2010. She teaches and mentors on business, leadership, marketing and AI at York University, the University of Guelph-Humber, YEDI (York Entrepreneurial Development Institute), Lean In Leadership Circles, NovaForge AI, YSpace, RISE Helps and The Prosperity Project. She hosts the ChangeMaker Leader Podcast.
Her work has earned a Forbes Top 10 Entrepreneur of Impact recognition and a Women of Microsoft Award, with features on CBC News & Radio and in The Globe and Mail and The Wall Street Journal.
Frequently asked questions
What is Own Your Imprint?
Own Your Imprint is Leigh Mitchell's personal branding and leadership method for ChangeMaker leaders, individuals and teams. It is built on her 4-P Positioning Prism and works across three pillars: Leadership, Marketing and Brand Building Strategy.
What is the 4-P Positioning Prism?
The 4-P Positioning Prism is the core framework of Own Your Imprint. It helps you define your Promise (what you want to be known for), your Person (who you are here to serve), your POV (the beliefs that shape how you work) and your Proof (the experience that shows what you bring).
Who does Leigh Mitchell work with?
Leigh Mitchell works with ChangeMaker leaders, individuals, teams and organizations who want brands and leadership presence that feel true to who they are.
Does Leigh offer training for teams?
Yes. Leigh offers signature training and custom training for teams and organizations across three pillars: Leadership, Marketing and Brand Building Strategy. Book a consultation to plan training around your goals.
What is People Before Prompts?
People Before Prompts is Leigh Mitchell's AI training method. It starts with your people and your purpose, practises on real work in plain language, then builds better workflows and prompts, covering AI bias, safety and data privacy. AI drafts. Your people revise and decide.
Who is Leigh Mitchell?
Leigh Mitchell is a Career and Leadership Brand Strategist, the creator of Own Your Imprint and the founder and CEO of Women in Biz Network, a community of 35,000+ women she has built since 2010. She teaches at York University's School of Continuing Studies and the University of Guelph-Humber and hosts the ChangeMaker Leader Podcast.